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Models of branding and their application

Marica Mazurek


 

Rok vydania:2020
Fakulta / útvar:FHV
Typ publikácie:Vedecká monografia
Väzba:Pevná
Počet strán:116

Materiálové číslo: 401801
ISBN: 978-80-554-1705-9
skladom50+

Cena: 9.00 EUR s 10% DPH

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The role of brand equity (added value) in branding first became evident a couple of centuries ago, with owners differentiating and identifying their products or livestock.  The ownership, differentiation, and recognition aimed to attract the attention of buyers, especially their minds and memory. In modern marketing the reason for branding is a dual beneficiary effort – for organizations the improvement in marketing and equity and for customers known values an easier decision making. Thus, attitudes about and perceptions of products and services in the minds of customers became a remarkable element of branding, especially in the association of images and brand equity creation.

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